Cheong is an industrial designer and design consultant.

The synergies between his multiple skillset allows him to tackle a wide variety of projects; from consumer products to improving healthcare experiences, and even reimagining the future of space tourism.
BA(Hons) in Product Design
Delivered by LASALLE College of the Arts, Singapore and awarded First Class Honours by Goldsmiths' College, University of London.
Diploma in Business Innovation & Design
Awarded by Singapore Polytechnic, with a Certificate in Software Programming and Applications.

Product & Industrial Design

Cheong is trained in the traditional product design process, from the research to the execution; from the human perspective to the technical detailing & 3D modelling.
Business Design Thinking

Being trained in both Business and Design Thinking, he is able to incorporate these methodologies into the business environment; be it for customers' needs, or to improve internal processes.
3D Visualization & Photography
As an award winning photographer, he is able to draw upon this expertise and apply them to 3D renderings of products and spaces.
Jewellery Production Design
He has experience in the jewellery production process, from 3D modelling with proper stone setting specifications to preparing SLA prints for gold casting.
Designing for Space tourism:
a Zero-G gastronomic experience
Designed for the near future, ORION aims to provide a multisensory gastronomic experience for space tourism. This design seeks to reimagine how space tourists would experience drinking in microgravity and viewing Earth from orbit. In-depth design and academic research were conducted for this project, resulting in a final product backed by a dissertation.

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Project Highlights
Arco: Marble Side Table
Multiplay: Educational Toy for the Visually Impaired
The Contour: Samsung Z Flip Case
ENROMM: Extraterrestrial Rover
X-CAVATOR: Lunar Excavator (Singapore Space Challenge)

Jewel Changi Airport

Designing a holistic customer experience for Jewel:

Conducted interviews with travellers and site observations across local malls and attractions, to gain insights into interactions between visitors, staff and locations. Project completed through UnboxED Agency.
Public Service Division

Thoughts & challenges of Singaporeans:

Proposed new systems and facilities to alleviate future problems faced by Singaporeans, guided by interviews conducted with the public. Project completed through Singapore Polytechnic.

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National Healthcare Group Polyclinics
Re-designing the polyclinic experience:

Proposed innovative system designs of a new polyclinic building, by identifying stakeholders and pain points through interviews and observations. Project completed through Singapore Polytechnic.

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Panasonic Singapore

Factory farming feasibility study:

Investigated market perceptions of new products through B2B & B2C interviews and quantitative surveys. Project completed through Live Well Collaborative - Singapore.
3D Modelling & rendering
NURBS surface modelling with Rhino 3D. Model rendered with Keyshot.
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